Bluestone launches new finance platform
A new end-to-end finance platform has been launched to support businesses in the print industry
Shining a spotlight on the industry
Thursday, 18 Jan 2024 10:01 GMT
The company formed with fewer than ten staff members 27 years ago and now employs 50 people
Finance broker, Bluestone Leasing, which offers bespoke financial solutions to the print and reprographics sectors, has launched a new and unique end-to-end finance platform called the Bluestone Portal alongside a significant rebrand.
Bluestone’s rebrand and product launch took place on January 15th, which saw the launch of Bluestone portal with an internal launch party in the Bluestone head office in Wakefield, West Yorkshire.
The rebrand includes a new name, website, and a new approach to the business. The company was founded in 1996 when it primarily arranged asset finance for businesses investing in technology.
Bluestone’s new portal has been created to enable UK businesses to get finance quotes for themselves and their customers as well as submit applications, obtain decisions, eSign documentation, and track the progress of applications all the way to completion.
The idea of the portal is to make commercial finance more accessible by interfacing with Companies House and third-party credit scoring data to provide accurate quotes and credit scores.
Verification technology also enables users to verify their identity as well as the assets and suppliers involved while also conducting anti-money laundering checks.
Phillip Bennett, Bluestone’s chief executive officer, says: “We believe the Bluestone portal provides the most automated application process for commercial clients in the broker market. The Bluestone portal is an intuitive online platform that enables organisations of every size, in every sector, to access quick, competitive, and affordable finance – wherever they are, whenever they need to.”
Vineesh Madaan, managing director at Bluestone, adds: “This rebrand is the most significant change in our history in that for the first time ever we are not including ‘Leasing’ in our name. This marks a significant step in the business’ evolution, and we believe it will be a defining moment when we look back on it in future years.”
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