Adare SEC unveils new brand identity
Integrated communications provider Adare SEC has unveiled a new brand identity, as part of an effort to better showcase itself as a multi-channel communications specialist.
Print Monthly Consultant Editor
Friday, 23 Apr 2021 08:49 GMT
Adare SEC aims to present itself as a specialist multi-channel communications provider
A new thumbprint logo is designed to reflect the company’s approach to one-to-one communications, personalisation and tailored service, while a green colour palette aims to represent growth, innovation and the environment.
Adare SEC has also re-designed its website to focus more on clear messaging and real-life use case.
The launch of the new brand comes after a three-year, multi-million-pound investment push with the business having joined the Gartner leading CCM specialist Quadient’s digital enablement programme ‘Digital NOW’ and recently announced the launch of its cloud-hosted communication content authoring platform ‘Smart Edit’.
In addition, the company has developed a Digital Mailroom offering, using machine learning and artificial intelligence to digitally integrate inbound paper volumes into client workflows.
Rachael Nevins, chief executive of Adare SEC, comments: “We’re proud and excited to finally unveil our new brand identity to the marketplace – this is the culmination of a huge amount of work across the business.
“The timing is right for a new brand direction. The name Adare SEC is recognised and respected throughout the markets that we serve, and it is critical that our brand identity more accurately captures the breadth of multi-channel communications expertise that we now bring to businesses.”
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