Print for Thought from Foilco
Hot stamping foils specialist Foilco has announced details of its first digital-to-print project, designed specifically to utilise and realise the capabilities of its new digital foil material scans technology.
Print Monthly Consultant Editor
Wednesday, 07 Jul 2021 08:34 GMT
D8., Where Giants Roam and Chaos were involved in the Foilco project
The new project featured digital creative agencies D8. and Where Giants Roam, as well as computer graphic technology company Chaos.
The D8. team designed a unique concept whisky brand called ‘Thought’, designed to be a visual representation of the Foilco technology in action and captured the input of all companies involved in the project.
“The label and brand concept came from the thought process that led to this four-way collaboration between Foilco, Chaos, D8, and Where Giants Roam,” D8. creative director Steven Bonner says.
“With this being a four-sided collaborative piece, we felt that using a four-sided form showed the coming-together of the companies focusing on a common goal. Each one using its own strengths to further the project goal.”
Foilco and D8. are introducing a limited production run of the whisky, which will be sent out to brands and businesses to further promote the new technology.
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