Paper beats petrol power
London-based Scottish paper artist Kyla McCallum used paper products from Antalis to create a model car for use in a promotional video by automotive manufacturer Lexus.
Print Monthly Consultant Editor
Wednesday, 17 Aug 2022 08:56 GMT
The paper Lexus took five and a half weeks to make
The scaled car, complete with a paper city though which it cruised, featured in a video that paid tribute to Takumi craftsmanship. The paper car model was built on top of a remote-controlled chassis, on a 1:10 scale, and included over 100 individual parts.
For the innovative project, McCallum worked with Curious Alchemy Silver 300gsm, Curious Alchemy Titanium 300gsm and Curious Metallics Electric Blue 120gsm, all of which were supplied by Antalis.
Curious Metallics Electric Blue was used to create the car, as it as almost an exact match to the paintwork on the Lexus UX 300e featured in the video, while Curious Alchemy Silver and Titanium was selected for the paper city.
Vicky Weatherington, creative papers sales manager at Antalis, comments: “We have been excited to witness the progress of the project; it’s a great example of the versatility of paper.
“We’re seeing more big brands turn to paper for their creative output and it’s fascinating to see the extraordinary creativity that results.”
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