Morton joins the company with a wealth of direct mail, print and distribution experience, having previously served as head of business development at Menzies Response.

His appointment comes after KPM acquired TMB Mailing, a digital print and mailing business, in October of last year as part of its wider expansion effort.

“Regardless of the crisis around us, direct mail remains one of the most effective ways to stay in touch and communicate with an audience and today remains one of the most powerful and engaging channels producing excellent ROI,” Morton says.

“I am speaking with more and more potential customers considering using mail within their marketing mix, with many increasing their investment to include it again.

“Direct mail is reinventing itself and will continue to play a significant role within the modern media landscape.

“I also have to confess I jumped ship at the opportunity to join KPM Group and work with chief executive Nigel Copp and managing director Marian Lively; KPM is a great company providing customers with exemplary direct response marketing services.”

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